Marketing
Sixers
A marketing agency in Philadelphia tasked me with creating a digital campaign for the Sixers basketball team with the goal of increasing sales among younger fans ages 20-30. I pitched History in the Making, a social media and display marketing campaign positioning attendance at a Sixers game as witnessing history, capitalizing on the Millennial & Gen Z FOMO.
PAID MEDIA DESIGN
SOCIAL DESIGN
Market Resource Partners
Designs for a McAfee direct mail marketing campaign I created during my time at Market Resource Partners, a marketing agency in Philadelphia, where I worked as a Marketing Coordinator. I was often tapped for extra design work which I used to start building my design portfolio and eventually transition from a marketing career to design.
