Gap
art direction
DIGITAL DESIGN
Organic social and paid media designs created during my time as a Design Team Lead at Gap.
Gap × Brooklyn Circus Collab
Merging The Brooklyn Circus’ exploration of American fashion history with iconic Gap pieces that have defined the brand’s style since 1969, this collection celebrated individuality, movement, and modern prep. It blended influences from academia, music, Black culture, and street style, drawing inspiration from the ’60s to the present day.
Next Gen Icons Campaign
Paying homage to iconic Gap pieces that have defined the brand since its inception, this campaign highlighted pieces that were re-released with responsible fabrics and more modern proportions. Featuring a diverse cast of individuals shaping culture through their unique style and voices, the campaign celebrated the enduring relevance of Gap’s heritage.
American Dream Campaign
The American Dream campaign spotlighted notable advocates for social justice, environmentalism, women’s rights, and more. The cast celebrated their unique style and the power of self-expression, showcasing pieces from the spring collection.
Instagram Design
A selection of Instagram Story designs I created during my time at Gap, highlighting tentpole brand moments.
Display Banner Design
A collection of display banner designs created during my time at Gap, capturing the essence of key campaigns and brand moments.
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