Oprah Magazine Rebrand

Creative Direction: Cybele Grandjean
Site & VISUAL Design: Temi Oyelola
Product Design: Breanna Young

I worked as the Digital Designer on the rebranding of Oprah Magazine to Oprah Daily in collaboration with Hearst’s Digital Creative Director and Product Design Team to reimagine the digital future of the brand. The goal was to create a modular design system that felt new while maintaining the legacy of Oprah Winfrey’s iconic print editorial.

The early stages of the project began with an established logo design and type suite from the Creative Director, I pitched a color palette and initial website design, then went through various stages of creative review with the Creative Director and my Product Design partner. We worked together to deliver a visually engaging user-centric site that was a natural digital progression of the brand and retained elements of the print magazine that resonnated with our print audience.