I pitched a new strategy for the campaign‘s social rollout on Instagram, shifting away from Gap’s usual  approach of posting a single image split across 6–9 posts. Instead, I proposed dedicating a row of three carousel posts to each campaign cast member, creating a more user-friendly and visually engaging display of stills, animations, and editorial content.

Collaborating with Editorial and Marketing partners, we balanced product, talent, and brand storytelling to deliver an immersive campaign. This approach marked a significant step forward for the brand, embracing a more social-first mindset.